The Hawaiian word, “kākou” is a form of the English word, “we.” It means we 3+ inclusive. Kākou Apparel’s purpose is to celebrate diversity within the community of Hawai’i. One thing that makes Hawai’i so beautiful is it’s melting pot of cultures. Where else is it nearly impossible for most residents to count the number of ethnicities they have on their hands? The idea behind the brand is to bring attention to the fact that even though we represent many different cultures, religions, and schools of thought, we can show aloha (love) and acceptance to one another as a people and even extend that unique love and hospitality to the rest of the world, a larger kākou. We celebrate aloha by giving 10% off of our profits back to serving our community.